The Story
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prĂȘt-Ă -porter in a 1966 collection called âRive Gaucheâ, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prĂȘt-Ă -porter in a 1966 collection called âRive Gaucheâ, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
